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Amaya Helina - Growing up, I watched my mother sew dresses late into the night, turning simple fabrics into confidence for the women around her. I realized early on that fashion wasn’t just about clothing—it was about self-expression, empowerment, and feeling your absolute best.

I started Helina because I wanted every woman to feel seen, celebrated, and unstoppable in what she wears. Each piece in our collection is handpicked with love, blending timeless style with everyday confidence. This isn’t just a store—it’s a movement to uplift and inspire women through fashion.